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5 Signs That a Small Business Web Design Specialist Is High-Quality

Mar 26, 2019 | Web Design

Freelancer

Small business web design is something that every solopreneur and small business can benefit from. It’s no secret that you have to wear a lot of hats. In your business, you’re the sales, marketing, and customer service departments. But wearing all those hats doesn’t mean you have to work inefficiently.

Like anything, you need to know when to outsource. And sometimes that means hiring a graphic and web designer for your small business web design, branding, and marketing needs.

Finding the right designer is another challenge in its own right. As an experienced web and graphic designer, I’ve decided to make that search a little easier for you. Here are five things you should look for in a small business web designer.

 

1. They Are Multi-skilled

You already know how valuable it is to have several skills when running a business. A good designer should be multi-skilled.

When budgets are tight, a multi-skilled designer will save you time and money. Don’t just look for a designer with one skillset. You want to find someone who’s experienced in web and graphic design and branding.

Explaining everything that makes your brand special isn’t easy. Now imagine trying to do that three times over. It’s a painful process. Working with one multi-skilled designer will simplify the entire design process. When you need changes, they can implement them on your website, help you with your graphic design needs, and keep your branding consistent.

That level of versatility alone is worth paying a little extra for. Trust me, it’s exactly what my clients love about me.

 

2. They Have an Actual Process

Some people will tell you the creative process can’t be contained. While that may be true to some extent, a good small business web designer and graphic artist will have a process.

You cannot build a website, design graphics, and develop a brand without a plan. There are simply too many moving pieces and deadlines to consider.

Creatives rely on the design process to keep things organized. But more importantly, it provides you the client with a breakdown of the project and important updates.

 

3. They Have an Intimate Approach

Look, there are millions of businesses in the world. Despite that, there’s something about your business that makes it special. If I ask you, you’ll be able to tell me exactly what that is.

Bad designers will look at your business and design you just another website, a generic logo, template-based print design, and bland branding. This isn’t what you need at all.

An experienced small business web designer and graphic artist takes the time to get to know your business. They ask the important questions, learn about your customers, and become an expert in your industry.

It’s through this intimate process that they begin to understand what your brand needs to look like, and how to represent it through your website and other digital and print assets.

 

4. They Value Feedback

A successful design process will incorporate feedback. There’s no other way to improve and to guarantee you get what you want.

For me, feedback is a crucial part of my design process. Good designers will welcome feedback through the different stages of the design process.

Websites, logos, packaging, and other elements of your branding evolve over time. But it’s the feedback process that acts as the catalyst. Feedback is crucial through every stage of the design journey, from the initial concept all the way through to the final touches. Without feedback, time and money get wasted, and that’s no good for anyone.

Feedback helps you get the most out of the design process, saves you time and money, and will allow you to form a solid working relationship with your small business web design and graphics specialist. A great designer will do their best to keep you happy, but not at the expense of the design itself.

 

5. They Communicate

You’re probably thinking, what’s the difference between communication and feedback. Well, a lot.

Feedback is one thing, but good designers know when to communicate their expertise. Many clients think they understand design. But there’s a reason why you are hiring a small business web design and graphics specialist, right?

Experienced designers understand the importance of branding and consistency and will communicate that expertise to you. That means being honest with you about your ideas, whether they are good or bad. Remember, a good graphic designer understands things like:

    • Typography
    • Color contrast and pairng
    • Kerning
    • Image to text ratios
    • Effective layout design

While a small business web design specialist knows:

    • Responsive design
    • CSS
    • WordPress
    • How to tie in your other branding elements
    • Call to Action (CTA)

You want your designer to communicate that expertise and to provide recommendations that will make your business better.

 

Gridience – Your One-Stop Shop for Small Business Web Design and Graphic Services

I spent many years mastering web and graphic design to provide businesses like yours with a complete design package.

If you need small business web design, graphic design work, packaging design, or branding, I can help you with all of these things.

Feel free to contact me and tell me about your project. I’d love to see if we’re a good fit to work together.

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