6 Tips to Help You Get the Most Out of Your Graphic Designer
The day has finally come. You’ve decided to hire a graphic designer to help you create your logo, develop your brand identity, and build your website. That alone is a reason for celebration.
But you made one mistake.
You underestimated how difficult it is to choose the right graphic designer for your project. With a vast sea of capable designers, how do you choose the right one? And when you finally do choose, what can you do to get the most out of them?
These are both valid questions and something that you need to think about. Graphic designers can do a lot of things, but it takes teamwork to make the process work. Here are six tips you can use to get more out of your graphic designer.
1. Define Your Goals
Don’t make your graphic designer guess what your goals are. It’s your business, and you need to know what you expect.
Whether your graphic designer is making your logo, business cards, a brand guide, or working on packaging and design, you need to know what you want from the process.
When starting out, directly communicate what your goals are. That means defining the who, what, when, where, and why of your project. Your designer may even ask you to fill out a questionnaire during your early meetings to further define your goals. This may seem silly at first, but it’s what your project needs if you want it to stay focused and on schedule. By defining your goals, both you and your designer will know what to expect, and how the work will be completed.
2. Communicate Your Deadlines
Look, I’d love to have mind-reading powers. But, I’ve come to terms with my limitations. Graphic designers can’t read your mind. If you want your project to go according to plan, communicate your deadlines!
For larger projects, break it up into milestones and assign deadlines to each section. Your graphic designer will appreciate this because they’ll know what you are expecting and when you need it. This will also allow them to dedicate the right amount of time to your project should they be working on multiple things at once.
A little organization early on will set the tone for a happy relationship going forward.
3. Don’t Cheap Out on the Copy
You’re not wrong. Copywriting isn’t your graphic designer’s job, but bad copy will slow the process down.
Bad copy leads to revisions. It’s not hard to imagine why. Maybe that slogan you thought was great doesn’t look so hot after the fact. When your copy is unorganized, it leads to a constant back and forth between you and your graphic designer.
You can completely skip the need for several revisions by having an organized design plan that’s complete with the right copy for your project.
While most business owners think they are the next Hemingway, and write their own copy, I don’t recommend this. Stick to what you know. There’s a reason why you’re hiring a graphic designer, right? Those same rules apply to copywriting, marketing, and other areas of your business.
High-quality talent may seem more expensive, but a streamlined process will save you money over the long-term.
4. Provide Samples You Like
This point is similar to the mind-reading one I made earlier. There are so many different design styles to choose from. If you meet a graphic designer that says they can do them all, run away. No one is perfect in every style. And anyone who says they are is just lying to get your business.
I’m a big fan of grid-based design and minimalism. I don’t do noisy designs because that’s just not my style.
It’s important that you find a graphic designer that fits your goals. When searching for a graphic designer, show them a few samples of styles that appeal to you. A good graphic designer will tell you if they’re a good fit.
You can also check out their portfolio to see what kind of styles they have experience working with.
When your graphic designer knows what you want, it makes it a lot easier for them to create the perfect design for you.
5. Feedback, Feedback, Feedback!
A little repetitive, I know. But do you know how annoying it is to try and create the right design for a client that doesn’t provide any feedback?
The design process has a lot of moving pieces, and there’s no way someone can create your ideal design in one try. Feedback is a crucial part of the design process. Your feedback shapes the project, lets it evolve, and guarantees you get what you want.
Don’t be a silent client. Communicate your needs by telling your designer what you like and don’t like. That doesn’t make you needy so long as you keep things respectful. In fact, the right level of communication is what your project needs to be successful in the first place.
6. Use High-Quality Photos and Files
My final point is a technical one. Most businesses already have images and graphics from past work. That’s great and all, but make sure those images are high-quality and usable.
So many times, I’ve had clients try and send me grainy photos. No amount of “editing” can turn a low-quality, grainy photo into a high-quality phone. Stretching a photo to fit a higher resolution is a recipe for disaster.
The easiest way to overcome this is to share high-quality and usable files with your graphic designer. This will speed up the graphic design process, and it ensures that you get what you want.
Gridience – Graphic and Web Design Made Easy
Now you know how to get more out of the graphic design process. Most designers you want to help you create the right design for your business. If you follow these recommendations, I’m confident you’ll have a good experience.
But, if you want an easier way, you can work with me. I understand how difficult it can be to find the right graphic designer for your project. If you’re looking for a designer, contact me today. I’d love to learn more about your project and see if we are a good fit.
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