Let’s Talk About Good Business Card Design – And What That Looks Like
Everyone wants the best-looking business card design for their business cards. But what does an effective business card look like, and what elements should it include? Business cards aren’t one-size-fits-all. Your business card is a direct reflection of your company, its personality, and its tone.
That doesn’t mean that there aren’t certain rules that you should follow. You wouldn’t want to own a white business card with soft yellow typography and bright yellow accents. That would look awful and do your business no justice.
So, let’s talk good business card design and what elements you should focus on most.
1. Your Logo
Asked yourself this: When have you received a business card that didn’t have a logo? It’s nearly impossible to design an effective business card without a logo because your logo is part of your brand identity.
It’s safe to say that every business card will include the company’s logo. The hard part is deciding how to display it. Your approach to this problem will depend on the type of business card you are trying to design. Some designs like a loud and proud logo, while others prefer to keep it subtle and blended in with the other elements.
A good business card designer can provide you with advice on what looks best for your brand.
Typography influences so much more than the words that appear on your business cards. Powerful typography can create an emotional response that will leave a lasting impression on your customers.
Don’t make the mistake of creating a business card that focuses too heavily on relaying information. Yes, it’s important to highlight your name, position, and contact information, but not at the expense of creating a lackluster business card. The typography you choose says a lot about your brand, how you like to represent it, and choosing the right typography can show that your brand is confident and reliable.
How do you choose the right one? The answer to this question is simple. Know who you are marketing to and pick typography that speaks to them.
Here are a few popular choices:
- Rounded – Vinyl, Brandon Grotesque, Foco
- Condensed – Franklin Gothic URW Extra Compressed, JAF Bernino Sans Condensed, Prenton Ultra Condensed
- Heavy – Futura PT (heavy), Ratio, LFT Etica Display
- Light – Learning Curve, Omnes Pro, Futura PT
- Casual – Salsbury, Omnes Pro, FF Cocon Pro
- Formal – Garamond Premier Pro, Brioso Pro, Abril Display
- Other – Proxima Nova, Raleway, JAF Facit, Museo Sans, Museo Slab
Remember, you aren’t just selling products and services, you’re selling a solution and an experience. Your business card can act as that essential first step in the door.
3. Cardstock and Finish
Options, options, options.
Like typography, you have a lot of choices when it comes to cardstock. And once again, the type of paper you choose is a reflection of your brand. A sexy tech company may choose to go with sleek plastic business cards, while a fund manager will likely use premium cardstock.
But how many choices do you really have? Like I said, a lot! Here are some of the most popular options:
- Regular cardstock – A standard option that’s cost-effective, accessible, and best for bulk printing jobs.
- Premium cardstock – A thicker option that comes coated or uncoated and feels weighty.
- Plastic – A less customizable option that’s flashy.
- Metal – An even less customizable option that’s even more flashy.
Finish types include:
- Gloss vs. matte – shiny versus dull finishes.
- Textured – An option that lets you create a textured feeling for your business card.
- Linen – A type of texture that makes your business card feel like a linen fabric.
- UV coating – A finish which reduces the effects of fading for your business cards.
- Painted edge – An option that lets you stylize the edges of your business cards to create additional emphasis and pop.
Having trouble deciding on what cardstock to use for your business card design? Tell your graphic designer what you want, and they’ll be able to point you in the right direction. But keep in mind, your design should be based on your brand image and what you want your business cards to communicate to your customers.
4. Design Layout
Similar to your logo, the other elements on your card need to have a purpose. A bad business card is one where all of the elements are jumbled together into a messy design. Anything that appears on your business card must have a reason for being there.
Think about it likes this:
- Your logo is there to identify your brand.
- Your contact information is there to allow someone to contact you
- You may include space on the back to allow a potential customer to take notes
- Your background should include colors that contrast properly with your design.
Each of these elements on their own may appear plain, but together they tell your visual story and bring your business card design to life. An effective design must tie all of these elements together.
5. Contact Information
Unless you’re handing out business cards for phone, you’ll want to include your contact information. Potential customers need to know how to get a hold of you. But you don’t want your business card to feel generic either.
A good business card will display your contact information without making it the focal point of the design.
What information should you display? That depends on your business, your goals, and what your customers expect. A retail store with a physical location will want to display their address, while an online service may not have a physical address.
Before you can decide on what to include, think about what your customers will want to see. The most common elements includes are:
- The name of the individual, the business itself, and their position at it.
- A physical address
- A phone number and email address
- The website for the business
- Usernames for social media accounts
You Deserve the Best Business Card Design
Not sure where to start? The first thing you’ll need to do is find a reputable graphic designer that fits your style.
I work with small and medium-sized businesses to help them develop their branding, logos, print design, and websites. Are you looking for a business card designer or to create other branding elements? Let’s chat!
I’m always excited to work with interesting new companies. Please get in touch with me through my website and tell me a little bit about your project. Great things happen when you have a great business card design.
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