Love It or Hate It – You Still Need Business Cards in 2019
There’s no doubting the digital age has changed the way we do business. Almost overnight, things like email and social media connected us like never before. But for everything the digital age has changed, there’s still one thing it cannot kill.
Business cards. Yes, those same business cards that American Psycho dedicated an entire scene too.
They are just as relevant today as they were decades ago, and for a good reason. They still provide a lot of value to your business. But why are business cards so important? It has a lot to do with what they help you accomplish.
Accepted Business Practice
Technology may change quickly, but business practices do not. It doesn’t matter where you are in the world; business cards are a common part of doing business.
Whether you are meeting new vendors or networking, potential connections often expect you to give them a business card. Not having one can leave a bad impression and cost you business.
You see, when you hand someone a business card, you are handing them an invitation to contact you. Even if they don’t close the deal on the spot, your business card is a constant reminder. It acts as a personal connection, creating a sense of familiarity that lets you resume the relationship from where it left off.
Simple Marketing Tool
Marketing is something that every business needs to do. Today, online businesses are constantly being bombarded by online solicitors.
And, guess what?
No one likes receiving cold calls or emails. However, a business card isn’t as intrusive as cold calling and emails. When you run into a potential connection, it’s seen as normal to hand them a business card.
Sometimes you may even leave them in strategic locations. Many realtors will provide business cards for local renovation companies, real estate lawyers, and other services that a homeowner may need.
Instead of trying to reach these customers on your own (which often results in them hanging up on you), your business card may resonate with them. Because in the heat of the moment, they need your service. Now, all of your important business information is at their fingertips. They can easily call or email you to learn more.
That’s what makes business cards so accessible. They can be accessed anytime, and they provide all the essential information a potential client needs.
Legitimizes Your Business
A well-designed business card is one of the easiest ways to legitimize your business. We’ve all seen bad business cards. You know exactly what I’m talking about. The ones with awful colors, bad typography, and other features.
It’s always worth it for a business to take the time to get their business card designed right. Not only does it make your business look professional, but it shows that you care about the little details too.
This can be the difference maker when it comes to landing a client or having a deal fall through.
As a business owner, you spend a lot of time thinking about branding. Every detail on your website, social media ads, logo, and other assets need to be calculated. You can always see when a business has strong branding.
Your business card is an important part of your branding. It needs to be consistent with your company’s branding. That can be as simple as using the same colors or as detailed as mimicking typography, spacing, and other elements.
A poorly designed business card can make your business look amateur, and that’s the last thing you want to do.
Whatever you choose, you want your business card to benefit your branding efforts. That’s why it pays to work with a graphic designer that gets your business. They understand all the little details that tie your branding together.
Technology Isn’t for Everyone
Business cards are an older form of marketing and networking. Depending on your business, your customers may dislike newer technologies.
It can be difficult to convince an older customer to book an appointment through an online booking application. In fact, that’s an easy way to lose a potential customer.
A business card is an accessible form of communication that doesn’t put up any barriers. It tells a customer how to contact you and who to ask for.
And then there’s the tangibility of print media like business cards. Some customers like being able to hold something in their hand. It’s a physical reminder that a business exists. You should never underestimate how important this one aspect is.
Here’s a perfect example.
You meet up with a potential client. The initial conversation goes well, you discuss your businesses, and decide you’re a good fit to work together. When the meeting ends, the potential client hands you a business card and asks you for yours. Well, you don’t have one. Instead, you resort to having him add you on his phone. Great, now you are just another contact in a sea of hundreds of contacts.
Even though it may seem small, you’ve already managed to disappoint your client. Something as simple as not having a business card in this scenario created an awkward situation that could have been avoided.
There’s no reason you ever have to choose between modern communications and business cards. You can easily do both, and you should! When building your website and having your logo designed, talk to your designer about getting a business card created. There are virtually no downsides to having one.
Get Your Business Card Designed Today
Does your business have a business card? Don’t make the mistake of not having one. Getting a business card designed is really easy, and I’m more than happy to help you.
Contact me today if you’re looking for a graphic and web designer to help you. I’d love to hop on a call with you to see if we are a good fit.
Great design doesn’t have to be hard to find. Let me show you how I can help you transform your business.
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