5 Reasons Why It’s Time to Consider a Website Redesign
Several years ago you paid a lot of money to have your website designed. For a while, that website was pretty good looking. But some things don’t age well, and in the world of design, this is especially true.
Whether we like it or not, website redesign is a fact of life and even the best-looking websites need updates.
But how do you decide when it’s time for an update?
I’m going to tell you that and more, just wait.
In this post, I’m going to point out several reasons why you need a website redesign pronto. Some of these reasons will revolve around design trends, while others may be related to the overall rankability of your website.
Just remember this.
My advice is designed to help you make the right choices for your business. It’s up to you to use it.
1. You’re Ranking Lower on Google
Did you know that Google prioritizes unintrusive websites that load quickly?
It’s true – they dedicated an entire update to it.
Page load speed plays an important part in how well your website can rank. You may offer the best products and services, amazing information, but it’s all for nothing if your website takes too long to load.
Not only will Google punish you, but your users will bounce off the website as well because they will grow impatient.
A website redesign can help you improve your Google rankings by reducing load times, compressing images where possible, and creating home pages that are designed properly and with load times in mind.
2. Your Website Just Looks Old
It’s hard to believe the mainstream Internet has existed since the mid-1990s.
Yes, it’s been that long.
But this also comes with a major problem for many business owners. As the Internet continues to age, so to do many of the websites on it.
They say you only have 3 seconds to win over a potential customer.
So, I’m going to let you in on a secret.
You’re doing your business a serious disservice if you have an outdated website. You put a lot of effort into making the best products and offering reliable services. But when you show your customers an outdated website, it cheapens everything you’ve worked so hard to build.
Please don’t devalue all of your hard work. Keep your website updated, and if you don’t know how, hire a web designer to help you with a website redesign.
3. You’re Not Prioritizing Mobile
Let’s start with a stat. Stats are good, right?
Mobile makes up nearly 80% of all global internet usage. That’s a big number. In North America, your customers are browsing the Internet every day from their smartphones. Whether they are browsing on the commute to and from work, or slacking off at their desk job, the mobile experience is incredibly important.
And it’s not just users making this decision. Google themselves are allowing websites with an optimized mobile experience to rank higher than those who do not.
You can’t afford to ignore the mobile experience. As mentioned above, most browsing occurs on mobile, most shopping occurs on mobile, and almost everything we do is connected to our mobile devices in some form.
If your website isn’t optimized for mobile, you may need to consider a website redesign.
It doesn’t have to be costly!
Here’s the truth. Because responsive design is such a popular trend, optimizing for mobile isn’t that hard for a talented web designer.
If you’re feeling a bit lost and need advice on this, just ask me.
4. Your Website Navigates Like It’s Drunk
Alright, I get it, websites can’t drink. While that would be interesting, my point still stands.
If you manage to engage your customers when they visit your website, enough that they are willing to delve deeper into your content, your website needs to navigate well.
You’ve probably noticed that most websites today follow a standard format. They have a main menu showcasing the homepage, about page, services page, blog page, and a contact page. The main reason for this is that it makes a website easy to navigate and reduces the chances that a user gets lost or bored.
That doesn’t mean you can’t have more depth.
Depth is good. But your depth needs to be organized and it needs to flow in a logical manner. Bouncing your users between pages without any focus is a surefire way to send them elsewhere.
Don’t underestimate the importance of creating a pleasant experience when it comes to website navigation. Some of the biggest companies in the world spend a lot of money on website redesigns specifically to improve their website navigation.
5. You Can’t Update Your Website Easily
Web design was fairly gated before the popularization of platforms like WordPress, Wix, and Shopify. In order to create a website, you had to know a little bit of code.
While coding is still important today and allows you to customize your website, you can almost create a website with zero coding knowledge.
Many businesses avoid updating their website because they feel trapped by their outdated backend.
Please, listen to me.
This happens all the time. You’re not alone, updating your website isn’t impossible, and it’s something that you need to do right away.
A website redesign is an easy way to modernize your website and to put it on a platform that even your grandfather could add new content, images, and blog posts on.
Stop Putting Off Your Website Redesign
I want to help you create a modern website that you are proud of. There’s no doubt that you’ve worked hard to build your business, so let’s do it justice and get your website into the 21st century.
If you have any questions at all, do not hesitate to contact me. I’d love to chat and see if we’re a good fit.
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