4 Tips to Help You Integrate Your Brand Identity Into All Aspects of Your Company
Your brand is your identity in the world of business. It doesn’t matter what you think, your customers will identify you by your brand. Don’t believe me? What comes to your mind when you see a swoosh? Nike. I bet you think of Coca-Cola when you’re thirsty and you see a red can. In almost every case, a business is defined by its brand.
It’s no wonder that a lot of planning goes into building a brand. Businesses spend years developing a product or service, choosing the right values, and marketing them.
So, when it comes to your brand, how do you pull it off? There’s a lot of pressure on your shoulders. Obviously, you want your brand to sell your business.
The answer isn’t that difficult to find.
You need to learn how to integrate your brand into every aspect of your business.
1. Have a Brand Identity
I know, I’m making this sound easy. You can’t just assign your brand a specific identity. But, you can build a brand by following a certain set of values. You see, building a brand takes time. It’s a long process, it requires a lot of sweat, you need to find customers, and you need to be consistent.
Some of the most iconic brands have distinct personalities. Amazon is known for its customer-first approach, while a company like Walmart is known for its questionable working conditions. Other times a brand will adopt an identity it never asked for. Chipotle is a great example of this after their E. coli scandal a few years back.
When it comes to building a brand, you have to know what you want and how you want to achieve it. Here are just a few questions I ask my clients when they need help:
- Who is your target audience?
- What values do you want your company to be known for?
- What is your unique selling proposition?
- How are you different than your competitors?
- Do you have an elevator pitch?
No one wants to follow a lifeless brand. There’s just too much competition out there to be bland. By creating a unique brand identity, you can easily integrate it into all areas of your business.
Why? Because a unique brand sells itself, it tells your story, and it’s insanely marketable.
2. Stay Consistent In Your Marketing Efforts
Once you’ve developed your brand identity, it’s time to start marketing it. That’s the only way you’re going to integrate it into all aspects of your business.
Well, listen up.
You have to stay consistent when it comes to your marketing. The greatest branding efforts will fail if you don’t stay consistent. If your business is known for something, stick to it. Don’t blow all your hard work with lazy marketing.
I never said this was going to be easy. Here’s what I recommend:
- Keep all your social media profiles consistent. If you have a certain personality, make sure it’s the same across all of them.
- Use product packaging that is brand-friendly. A company that is eco-friendly probably shouldn’t use wasteful packaging. Instead, a minimalist approach may be better.
- Know your customers. This sounds simple, but so many businesses try catch-all marketing campaigns. Know your customers and market directly to them.
- Know when to move on. Sometimes a marketing campaign fails. It happens. Accept it, learn from it, and move on.
Take the time to develop a style guide if consistency is something you struggle with. Even if you’re small right now, your business may grow one day. Create a style guide so you’ll be prepared for that growth.
Your brand thrives when you stay true to it. Marketing is all about spreading brand awareness. And the best marketing starts with consistency. If you plan to integrate your brand into your business, be consistent!
3. Always Support Your Brand
Even the best branding efforts can fail if you don’t support your brand. Maybe you’re selling a complicated product or service. If you don’t educate your customers, they won’t understand what to do with it.
Customer service and support is an essential way to nurture your brand. When you have the resources your customers need, they will connect with your brand.
Here’s the deal.
Your customers purchased your products for a reason. They like your brand, and they like your products. No one denies that. But sometimes they need a little support to achieve their desired experience. That’s where support comes in.
There are many ways you can support your brand. You can design videos, infographics, or draft blog posts explaining how to use it, how to overcome a common problem, or anything that encourages interaction with your brand and its products.
4. Hire a Qualified Designer
Remember when I talked about consistency? If you cycle through designers all the time, your brand isn’t going to be very consistent.
Hiring a qualified graphic and web designer will help you keep your branding materials consistent. Because if your brand is like most, you’re going to need:
- A logo
- Business cards
- A website
- Product packaging
- Social media graphics
How can all of these things maintain the same feel if you have a different designer working on each of them? If you want to integrate your brand like the pros, hire a designer that suits your needs.
Ready to Build and Integrate Your Brand?
We should talk if you find yourself always thinking about your business, its brand, and what that looks like. As a graphic and web designer, I specialize in helping businesses identify, develop, and build their brands.
I’d love to hear about your project to see if we are a good fit. Feel free to contact me. Make sure to tell me about your project, what you’re looking for, and I will get back to you right away.
Branding is a team effort, and I’m ready to help you build the right brand for your business.
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