Why Design Is More Important to Your Marketing Efforts Than You Think

Apr 9, 2019 | Hiring a Designer


Great design does a lot more for your business than you think. Your logo, website, and social media advertisements are often the first thing a potential customer sees. Impress them, and you may land a customer for life. Fail to impress them, and you may drive that customer to your competition.

The average customer has a short attention span. And this isn’t an exaggeration either. In some cases, you only have a few seconds to win them over. So, how do you do that?

How do you stand out from the millions of other brands out there? How can you show them that your brand is the right choice? How do you convince a customer that your products are the best?

The answer is simple – with great design.

There’s a reason why advertising went through a renaissance through the 1950s and 1960s. You know, that Mad Men-type room full of creatives binge drinking rye and creating ads. It was during this time that advertising started focusing heavily on design and creating memorable customer experiences.


Because those creatives learned how to tap into the emotions of their customers (despite all the binge drinking). Before you can market your business properly, you need to understand how design affects your marketing.


Understanding the Different Design Elements in Marketing

Don’t make the mistake of assuming that every design element is the same in your marketing efforts. Yes, your logo, website, and branding are all important. But each of those elements has a role to play in your overall design and how they influence your marketing campaigns.

Here are the main design elements that impact your marketing efforts:

    • Your website which acts as a collection of your branding elements. Think of your website as the ultimate salesperson for your business. This versatile tool allows you to create on-brand landing pages, blogs, and showcase the products and services you want to sell.
    • Your brand imagery, including logos, colors, images, and other design elements. Brand imagery is often the first thing your customers see. If your ad pops up on social media, a customer will see your graphics and logo first, and when they visit your website, it’s your logo and hero image that are visible.
    • Your social media accounts and customer interaction. Social media accounts are another crucial aspect of marketing and building a consistent brand. They help showcase your brand’s personality, which is something that many brands struggle with.
    • Your print design and advertising materials. Print design and other advertising materials are used to generate interest, pique curiosity, and turn browsers into buyers. Like the other elements mentioned, they need to be stylized and stay true to your brand if you want to create a consistent experience.


Bad Design Will Hurt Your Business

No one wants to look at an outdated website or any form of design that isn’t compatible with current trends. Even major brands like Coca Cola and McDonald’s reinvent themselves to cater to 21st-century shoppers. You want to be like those big brands, and by that, I mean that you must be willing to improve.

The truth is, bad design is hurting your business. If you have an outdated website, there’s a good chance you are scaring customers away. Something like an outdated website makes your business look unprofessional.

It’s simple really…

Why should a customer buy from you if you don’t even make an effort to create a professional website, logo, and other design elements? They shouldn’t and they won’t.

So, don’t make that mistake. Take the time to understand what your brand is about and how you can use design to improve it.


Design Is the Gateway to Consistency in Your Marketing Campaigns

Everything you do in marketing needs to be consistent. If you’re marketing campaigns are unorganized – your customers will find it difficult to understand your goals.

Think about it like this…

A customer may spot your advertisement on Google AdWords, Facebook, or another social platform. Your ad copy and stylization need to capture their interest and draw them in. As they browse your ad, they will see your logo and other brand imagery. From there, they may visit your website to learn more about your company. Your website then draws on everything you’ve already established to try and close the deal.

All of these elements need to be consistent if you want to create an ideal customer journey. Marketing campaigns that lack organization will struggle to appeal to customers as you may confuse or turn them away.

That’s why high-quality design and branding consistency are essential.

High-quality design is what sets you apart from your competitors. In any competitive industry, it’s that high-quality design that can mean the difference between closing a deal. Your design elements need to convince customers and validate any purchases that they make.


Looking for Help with Your Design?

I started Gridience because I love the design process. You may call me crazy, but there’s nothing better than creating a consistent brand experience that ties together a client’s website, logo, branding style guide, and other elements.

If you’re looking to create a website, a logo, a style guide for your brand, or just want to give your business a design facelift, I’d love to hear about your project. Get in touch with me and tell me a little bit about your project.

Great design doesn’t have to be hard to achieve. You just need the right designer and one who is willing to take the time to learn what makes your business and its brand special.


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Enhance Your Business Through the Power of Design

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Enhance Your Business Through the Power of Design

Stay up to date on everything graphic and web design with my monthly newsletter.

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